Michael Buckner/Variety via Getty; Erewhon
NEED TO KNOW
The wildly popular Strawberry Glaze smoothie at California grocer Erewhon is no longer named for Hailey Bieber
Formerly called the Hailey Bieber Strawberry Glaze Skin Smoothie, PEOPLE can confirm that it's now just called the Strawberry Glaze Skin Smoothie
The smoothie made its debut in 2022, alongside Bieber's skincare company Rhode
The wildly popular Strawberry Glaze smoothie at Erewhon is no longer named after Hailey Bieber.
The chain "quietly removed" Bieber's name from the pricey smoothie, which is made with collagen and other skin-boosting ingredients, sometime in late October, according to theL.A. Times. Previously called the Hailey Bieber Strawberry Glaze Skin Smoothie, Erewhon'swebsiteconfirms that the drink is now simply called the Strawberry Glaze Skin Smoothie.
PEOPLE can also confirm that Bieber's name has been removed from in-store signage, as was the case at one Erewhon location in Pasadena on Nov. 14.
The change is, reportedly, just a matter of Bieber's contract with Erewhon expiring. The agreement between Bieber and the grocer has "run its course," an employee of the California-based chain toldTMZ.
Bieber has not publicly addressed the change. PEOPLE has reached out to Erewhon for comment.
First launched in 2022, the Strawberry Glaze Skin Smoothie made its debut alongside Rhode, the skincare brand founded by Bieber. Since then, it's earned a cult following thanks to its association with the influencer and mogul, along with boasting skin-friendly ingredients like collagen peptides and sea moss gel.
Neilson Barnard/Getty
The smoothie is also made with strawberries, coconut cream, almond milk, bananas, dates, avocado, and maple syrup.
In 2024, Bieberlauncheda vegan ice cream that tastes "just like" the smoothie in collaboration with the brand Coconut Bliss.
Bieber was the first of many celebrities to create their own smoothie at Erewhon. She's joined byBella Hadid,Gisele Bündchen,Heidi Klum, and influencerNara Smith.
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R&B icon Erykah Badu also recently developed a smoothie for the grocer. Called Mama's Bang Bang, the über-healthy drink is made with organic coconut milk, ashwagandha, lion's mane, mango, pineapple, spirulina, and hemp seeds.
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